Feminism And The Feminist Movement Essay - 1523 Words

In an ideal world, people would know what they stood for, created works that were completely original, and treated everyone with respect, dignity, and authenticity. Roxane Gay’s â€Å"Bad Feminist: Take One† ruminates on the authenticity of feminist identity constructed on principles of â€Å"essential feminism.† Ultimately, Gay arrives at the conclusion that narrowly constructed and rigidly defined fundamentals or â€Å"essentials† of feminism conflict with the complexities of womanhood and lead to an inauthentic (and unacceptable) identity. Gay advocates that gender must be considered and embraced in context of other narratives (race, ability, sexuality). Gay is focused on feminist identity, but her ideas are also pertinent to the broader question of whether any core or fundamental set of values sufficiently governs or explains the complexities of human identity or experience. She advocates intersectionality as a way for the feminist movement to be more inclusive, at the heart of her argument is the idea that an idea that an identity such as â€Å"feminist† must be congruent with complex and multifaceted human lives to truly be authentic and valid. She points out that marginalized women go through much more complicated ordeals than privileged women. According to Everyday Feminism, â€Å"Women of different races, sexual orientations, and socioeconomic statuses experience gender inequality differently. The plight of a middle-class, straight, white, American woman is not the same as that of anShow MoreRelatedFeminism And The Feminist Movement Essay1292 Words   |  6 PagesThe feminist movement came to fruition during the early 20th century. Over all, the push for women s suffrage and rights was strong, but further enhanced by leaders like Alice Paul and Jane Addams. The idea of equal rights for all was further scrutinized and contested after civil rights were granted to former slaves. Women began to push for similar equa lity as illustrated through the feminist movement. The feminist movement became very large and sprouted subsections, one being a subsectionRead MoreFeminism And The Feminist Movement Essay1672 Words   |  7 PagesThe feminist movement has transformed over the past century through the strength of thousands of women who were willing to put their lives and reputations on the line to fight against social injustice. The feminist movement has a common theme: rights and respect for women. However, it’s goals, methods and conceptions of who is included under the identity â€Å"feminist† has evolved considerably since the 19th century. The U.S. feminist movement’s objectives have progressed from prioritizing legislationRead MoreFeminism And The Feminist Movement924 Words   |  4 Pagesplaylist I chose to focus on an overall theme of Feminism and the impact that women in popular music have through music. A feminist supports the ideals for equal rights for women. They share a common goal to achieve equal political, econ omic, personal, social and cultural rights. The women music genre emerged during the second-wave feminist movement. Women artists have taken to the music industry to express the idea of women rights through a feminist movement. This playlist includes eight songs from today’sRead MoreFeminism And The Feminist Movement1110 Words   |  5 PagesWilliam Fayson English 1102 Professor Williams I Spy Feminism In today’s society if we asked people the first thing that came to their mind when they heard the word equality, my bet is that not many of them would say something along the lines of male versus female. Females before, during, and after the feminist movement have been subject to discrimination because of what doesn’t lie in between their legs. Females are often steered away from the things they enjoy doing simply because it may seemRead MoreFeminism And The Feminist Movement910 Words   |  4 PagesFeminism is a movement that I have never really claimed myself to be a part. I have nothing against those who want to stand for what they believe in, but I think there’s a way it should be done. Feminism is something that I have questioned a lot and have looked into. I am completely for women feeling empowered; however, I find many things that I disagree with when it comes to the feminist movement. I’ve listed five of them: 1. Feminists tend to paint the picture like men are the only problem. ItRead MoreFeminism And The Feminist Movement Essay1339 Words   |  6 PagesAt its very core, the feminist movement aims to create gender equality. However on the individual level, feminism becomes a lot more nuanced, as feminists come from many different backgrounds, have many different experiences, and identify themselves in many different ways. Feminism is a movement for everyone, not just women, as it also addresses many other issues as a result of intersecting identities. Although gender equality seems like a logical enough goal, many people are afraid to identify specificallyRead MoreFeminism And The Feminist Movement1006 Words   |  5 Pages Early feminism was typically focused only on white women, likely because racism was still extremely prominent at the time feminism began emerging. It was not until Kimberlà © Crenshaw introduced the term â€Å"intersectionality† in 1989 that feminism started to look at oppressed group’s needs (Nash, 2008, 2). Intersectionality is a way of thinking that acknowledges that when a person has identities that belong to more than one oppressed group, it impacts their quality of life more negatively. In this paperRead MoreFeminism And The Feminist Movement1304 Words   |  6 Pagesthe rise of the feminist movement there have been many significant advances toward women gaining equality in all aspects of life. Media has a strong influence on society and it is continuously educating, informing and conditioning how humans behave and display themselves. With the media endorsing so many hyper sexualized images of men and women, it is very unlikely that these ideas would render no i mpact on our sense of identity. Feminism is a social principle and political movement mostly based onRead MoreFeminism And The Feminist Movement1451 Words   |  6 PagesWhat is Feminism? According to the English Dictionary, Feminism is a doctrine advocating social, political, and economic equality for all sexes. For the last 100 years men and women had fought tirelessly for equality of the sexes. The Women’s Liberation Movement, also known as the Feminist Movement made aggressive changes in the history of women oppression in society. This is now bone of my bones, and flesh of my flesh, she shall be called a women, so God created man in his own image. â€Å"Genesis 1:26-27Read MoreFeminism : A Feminist Movement1553 Words   |  7 Pagesâ€Å"Feminist battled for decades to†¦ wrest power from men, Congratulations men, you won.† After comments like this how do you not ask yourself if there is still a need for a feminist movement throughout the country? Although i t is now 2015, women still must put up a fight for equality. Males and females are constantly being compared in society. Especially at work, whether it is by earning less, or being subjected to an unfavorable environment, women are still seen as inferior to men, even if it is not

The French Revolution And The Revolution Of The Bastille

In 1789, an event would take place that would shake a nation. This event further altered the country of France’s history and drastically changed its future. This event was known as the Storming of the Bastille, the first violent instance to instigate the French Revolution and the formation of a rebel alliance to overthrow French monarchy. However the motives of the renegades is far and wide. The question must be asked; What were the major reasons for the French Revolution? Many elements of France’s infrastructure were created to suppress the qualms of the people. However, the major influences that caused the French Revolution were the new ideas of the enlightened thinkers, powerlessness of the Third Estate, and famine crises. Without these factors within French society, a governmental collapse may not have occurred. Firstly, the French Revolution came directly after the American Revolution. On the foundations of â€Å"life, liberty, and the pursuit of happiness,† as Thomas Jefferson said on an adaptation of John Locke’s famous quote, America was founded with new values unlike any other country at the time. Many of these values were inspired by enlightened thinkers and philosophers from Europe, including France. In fact, it can be argued that the Declaration of Independence was just a mouthpiece of Baron de Montesquieu and John Locke’s concepts. Lord Acton, an English historian claims that â€Å"the spark that changed thought [of the French people] into action was supplied by theShow MoreRelatedThe French Revolution And The Revolution Of The Bastille1841 Words   |  8 PagesThrough the events of the French Revolution, the implications of the fight for justice from 1789 is still visible today around France through slogans such as ‘Liberty, Equality, Fraternity’. The French Revolution was not only important in spreading the notion of democracy in France, but the event also sparked revolutions of the people throug hout Europe and South America. These revolutions sought to uphold the principals of the French Revolution in establishing governments that would secure theirRead MoreThe Storming Of The Bastille1733 Words   |  7 PagesStorming of the Bastille spark the rise of the French Revolution? The Storming of the Bastille, a movement started by the Third Estate on July 14, 1789, would be the landmark event for the first social and political commotion, whose purpose was to demand equality, liberty, and fraternity. The objective of this internal assessment is to examine how the impacts of the Storming of the Bastille inspired the French Revolution. Part B will present accounts of the assaults on the Bastille, and part C willRead MoreThree Important Events During The French Revolution1201 Words   |  5 Pages10/27/2015 â€Å"Three Important Events during the French Revolution† The French Revolution is known to be one of the major events in the world history. The revolution was led by some reformers in the government who demanded some changes in the political system. The purpose of the revolution was to eliminate the power of king and the rich people who owned most of the lands, and to have a government that is elected by the citizens. Although the revolution started as a movement for government reforms, butRead MoreMain Causes Of The French Revolution996 Words   |  4 PagesThe commencement of the French Revolution arranged the country of France being at the brink of bankruptcy. Causes for this brink are easily seen. King Louis XVI and Queen Marie Antoinette, lavished money on themselves and residences such as Versailles. Queen Marie especially, over spending money and was seen as a wasteful spender. The government, found that funds were depleting due to wars in the same manner as the funding for the American Revolution. Deficit spending, a government sp ending moreRead MoreEnlightenment Ideas And Causes Of The French Revolution988 Words   |  4 PagesFrench Revolution The kingdom of France was ruled by an Ancient Rà ©gime of the Monarchy, the clergy and the nobility for centuries and centuries. During the XVIII there was a lot of inequality between the moneyed and powerful clergy and the commoners. All the inequality of the time caused the French Revolution, a period in which the people gave an end the absolute monarchy and took control of the Government. There were two main reasons the French Revolution started; the Enlightenment Ideas and theRead MoreImpact Of Enlightenment Ideas On The French Revolution844 Words   |  4 Pages How Enlightenment Ideas Impacted the French Revolution? Towards the end of the 18th century, almost all of Europe had gone through a period called the Enlightenment. Enlightenment thinkers, and philosophers, promoted reason and human freedom over tradition and religion. France had one of the bloodiest Enlightenment periods in history because they used the ideas of John Lockes Natural Rights, Jean-Jacques Rousseau’s Social Contract, and Voltaire (Franà §ois-Marie Arouet) teaching of FreedomRead MoreRevolution: the Cost of Frances Liberty863 Words   |  4 Pagesthe French Revolution of 1789. This period is often characterized as needlessly violent, as gruesome events such as the Reign of Terror took place, in addition to many executions and riots. Despite the excessive bloodshed that dominated the era, the French Revolution’s violence was not in vain, for the legacy of the revolution has ignited scores of independence movements in its wake and inspired new ideologies that continue to shape the modern world. To resolve the chaos that the revolution provokedRead MoreThe French Revolution802 Words   |  4 Pagesones with the highest power. The had the power to raise taxes, make people starve and end peoples lives. For example, Louis XIV was an absolute monarch. Bastille Day- Bastille Day in France is celebrated on July 14th.The event is like independence day but in France. The storming of the Bastille was the start of the French Revolution. Bastille was a prison in Paris that this took place. The Third Estate of France fought against the King and Queen to lower taxes. Columbian Exchange- The ColumbianRead MoreThe French Revolution By Charles Dickens1499 Words   |  6 PagesThe French Revolution began in 1789 and ended in the late 1790s with the ascent of Napoleon Bonaparte. The King of France, Louis XVI was overthrown in a popular rebellion but France, was stricken by financial problems for over a century along with Great Britain. Charles Dickens showed comparison with the French Revolution in The Tale of Two Cities. This can be seen through the start of the French Revolution, life during the Revolution, how Louis XVI affected France, and crime and punishment throughoutRead MoreThe French Revolution Of France1365 Words   |  6 PagesThe French Revolution was a point in history where the French had a revolution against their monarch government. King Louis XVI was the French king that was overthrown. The French were in extreme debt, almost bankrupt, and the citizens of France did not appreciate the ways Louis XVI handled their situation. They re sponded with a revolution. There were many important causes, leaders, and events before and after the French Revolution. Before the Revolution King Louis XV was the second to last monarch

Analysis of Documentary ” the End of the Line” Free Essays

The end of the line The end of the line is a part of a new wave of documentaries that not only seek prizes at Film Festival and wasn’t just primarily made to make money but change the opinions of dozens of people. What is happening to the world fish stocks is an under reported issue and End of the Line seeks to address this problem and make the issue reportable. The film was directed by Rupert Murray and narrated by Ted Danson. We will write a custom essay sample on Analysis of Documentary † the End of the Line† or any similar topic only for you Order Now But the whole film is based on a book By Charles Clover himself a fisherman who tells us about his happiness when he first caught a big great salmon . Other researchers , scientists and just fishermen travel around the world to get people to pay attention to the problem of factory fishing which has reduced and made some fish species extinct . In many ways this film is like a funeral for fish . The scientists predict that if we continue fishing as we are now , we will see the end of most seafood by 2048 . The film takes us around the fishing world to the places like Alaska , Canada , Senegal and Bahamas . The film presentation is less like an investigation but more about discovering the guilty criminals because of which fish is disappearing . The film defines them and we listen to expert witnesses who explains us about why those people are guilty . The documentary opens on a colourful ecosystem that immerses us into the beauty of the underwater world , shows us how this world swarming with life and how it is full of various kinds of fish . Credits calmly fade in and out of the picture as beautiful fish dart in and out of coral reefs, filling the screen with happiness and vibrancy. The credits finish rolling and the music that has been playing in the background transforms from cheerful to suspenseful and dramatic . Drab, gray colors suddenly replace the bright ones, and short scenes begin to flash in sync with the music. Huge boats charge through the sea like a tank rolling into a battlefield. A fisherman’s silhouette appears and he brandishes a knife, plunghing it into a flopping fish. Red, vibrant blood squirts everywhere, even splashing onto the screen, and it drips from the knife of the fisherman . Quick cuts , dramatic close-ups , emotional music , and vivid details are all characteristics of this film . Colors and music in this documentary , that were mentiod earlier , are directed to convey a message of hatred and disgust towards anglers , even before a single word is said . The violent shots of fish being hit in the head, nets filled with flopping fish (complete with an unpleasant slapping sound), and knives creating gushing stab wounds in huge tuna are accompanied by slow, dramatic music and music that could be straight from a horror movie. One shot from within an underwater net shows a few fish with panicked faces, eyes wide, and mouths open, lunging toward the camera as if screaming, â€Å"Let me out! . In this film , fish is occasionally personified , making people that are shown in scenes at sushi restaurants while eating seafood and talking about how they enjoy eating it and how they love fish , in interviews is represented as they are cannibalistic fish murderers . The diction in this film is mostly voice-over and interviewees . The definite attempt of voice-over is to man ipulate the emotions of audience . What about the interwiewees , many of them are very passionate about the issues presented in this documentary , and it shows in the word choice that they use . In the interviews what they do is that they are encouraging and persuading people to stop consuming fish in such big amounts as we do now , to stop fishing ilegally or reduce catch of fish , to prevent this tradegy , otherwise we will see the end of seafood . They also represent us the statistics that are intimidating . Those statistics and interwievs create a horrifying atmosphere and mood . The method of this film is to shock audience . This is the great move to engage people , because it is a shock and fear that makes people be more serious and change the way they think and their worldview . And the dramatic music only feeds those feelings . As it was mentioned earlier the film takes part in different parts of the world . For example in Africa the fishing business is very well developed , but as they were asborbing and catching fish in large quantities this led them to a shotage of fish as well as to the loss of jobs . Since fish and fishing itself for them is one of the most important kinds of food and job , many fishermen were forced to go to Europe to infiltrate their families . And this is already one of the examples that the fish is being extincted . Another example that fish is being extincted is that some corporations and fishermen cheat because they can and don’t get caught . In the documentary , a passionate Mielgo described the role of Mitsubishi that’s located in Japan in the decline of bluefin tuna . He believes the company is stockpiling bluefin for the day when the species will be extinct and the price of their highly regarded flesh will skyrocket. The bluefin situation demonstrates what multinational corporations, international fishing policy, and consumer demand can do to a wild species. The film gives us a lot of information, using statistics, scientists, fishermen, and people associated with the fishing industry, which makes us feel truthfully about this film and believe it and to take their message and really try to make a difference in the underwater world . All in all the main purpose of this film is to reach people , to make them to imagine an ocean without fish . Imagine their meals without seafood . Imagine the global consequences . To show that this is the future if we do not stop , the purpose is to make people think and act wisely . How to cite Analysis of Documentary † the End of the Line†, Essay examples

Management of Digital Communications-Free-Samples for Students

Question: Discuss about the Case Study of Business Organization Persollo in Australia. Answer: Introduction Digital marketing is a major effective method of carrying out the marketing activities and manage the delivery of products and services with the utilisation of digital technologies. The use of the internet is essential for managing the digital communication and marketing activities and also includes use of mobile phones, display advertising and other digital media for marketing in an effective manner. The digital marketing techniques have now extended its activities by using channels to provide digital media without the use of the internet. The topic focuses on the ways of conducting a Digital Communications and Marketing strategy according to the Audit report and allows the small company in Australia named Persollo to market its products and services effectively and easily (Castronovo and Huang 2012). A brief overview of the company will be presented along with the strategic objectives that are needed to be achieved through digital marketing strategy. Overview of the company The digital communications and marketing allow the business organisations to leverage the digital channels including Google search, social media, email and web sites to remain connected with the customers and effectively market its products and services. Persollo in Australia has been chosen as the case study here which has created a platform for managing the e-commerce activities for customers all over the social networks without the use of expensive e-commerce websites. It is a new company and is located in Level 16, 55 market area, Sydney NSW 2000 in Australia (Hair Jr and Lukas 2014). The company has been selected for Telstra's muru-D Accelerator as one of the fast-moving companies, which has managed to attract many customers within few months of its opening. The company is established brands and people, which have further helped in empowering the brands, bloggers, freelancers, influencers and other people who want to sell their work to the customers anytime and anywhere through online transactions, have powered Australia. The company is new, but it has already provided help to more than 30 big brands and 620+ boutiques by increasing the rate of conversations from EDM and social media networks as well. The applications of the company web site are unlimited, and Persollo can even be utilised for YouTube and Digital magazines, anytime and anywhere (Jrvinen et al. 2012). Objectives of the company The major objective of Persollo is to enable proper marketing activities for creating a digital platform where people can sell their work directly to the web site and ensure that those are sold to the customers within less time. The companys major focus has been on providing various tools for managing the sales of products and services on the social media and find out new customers through a variety of networks by influencing the marketing campaigns (Karjaluoto, Mustonen and Ulkuniemi 2015). The goals and objectives of Persollo also include monetising the social groups of audiences and manage the selling of work of theirs without the management of an e-commerce web site. Another important objective of the company is to manage working with the help of simple URL links and to make it optimised for mobile phones. Persollo also has a major motive of embedding the URL links with the web site, social networks, messaging services, blogs and emails for influencing the behaviours of customers and people who want to sell and manage conversations with clients regarding the purchase of items (Knapp, Vangelisti and Caughlin 2014). Persollo wants to go beyond the various activities for enhancing the awareness of the brand and engage more customers, thereby influencing the direct responses from the clients for driving the sales and downloading of apps. The delivery of products includes various functions to create and manage seller to customer marketing campaigns within the different types of international markets too (Leeflang et al. 2014). Identifying the digital platforms used by Persollo The digital marketing platforms are used rapidly nowadays because of the huge number of benefits. It is important to select the right digital marketing platform for reviewing the typical issues and ensure present and future levels of adoption by customers in an effective manner, revenue forecast for the various channels according to the prediction of sales and generated revenue, improvement of brand perception and overall cost-benefit as well. The digital platforms must be used wisely for engaging the connected customers and allow the people to make their work and made products available on Persollo that would be bought by the end users (Levy and Gvili 2015). Persollo is one of the first, and foremost AI powered digital platform that creates scopes for the targeted social selling. It provides various tools and techniques for managing selling of products and services on social media and finds out the new customers through affiliate networks by running various marketing campaigns and m onetising the social audience without any need to manage an online shop (Miller 2012). Few essential online marketing platforms used by Persollo include Hubspot, which is a major effective marketing application for improving and managing the digital marketing strategies properly. This essential tool can attract leads by developing blog posts, e-books and videos and optimise those by sharing it on social media with ease and effectiveness. The leads are converted by setting up landing pages and information from customers is obtained properly to gain the loyalty and trust of purchasers (Rice and Atkin 2012). Marketo is another digital marketing automation tool which creates multi-channel campaigns by saving a lot of time and resources. It is effective for the management of online marketing strategies while Raven tools also are considered as a major digital marketing platform that utilises the functionalities of online marketing including content marketing, social media marketing, search engine optimisation and PPC (Royle and Laing 2014). Persollo also uses Web CEO for pre paring search engine optimisation or SEO campaign reports to search for the necessary keywords, optimise the web sites and monitor the performances with ease and effectiveness. This digital marketing platform also allows for the automation of SEO operations and manages effective teamwork within Persollo. The business-to-business solutions provided by this digital marketing platform can add extra value to the CMS and furthermore create an exclusive partnership with the option of the white label (Ryan 2016). Types of content being posted The content is being programmed in the digital platforms for engaging the customers and to enhance brand awareness. The content must include messages that are consistent and related to the brand to create a sense of uniqueness and add value to the digital platform. This would allow for resolving the issues properly and with much ease. The content includes information about powering of Persollo by various brands and how it has benefited a large number of people by allowing them to sell their work to a large group of audience. Here businesses and people can join to make their products and services available for the customers through the involvement of social media networks such as Facebook, Twitter, Instagram, etc (Schegg and Stangl 2017). The company manages personalised messages and content for the work delivered by people and business in the social media and make people aware of the availability, furthermore influencing their buying behaviours. The content could be created in blog p osts for generating an increase in traffic while pairing it with SEO. Infographics could be used for managing the content and enhance the scopes for becoming identifiable on social media (Stone and Woodcock 2014). Ways of managing the digital platforms There are various ways or approaches followed to manage the digital platforms with ease. There are vast numbers of digital channels which can allow for interacting with the customers and often communication over these multiple channels create chaos and complexities for the customers to choose the right channel; for purchasing the end products. The conversations and interaction with customers must be unified over multiple channels for ensuring that the support staffs of the company can access the existing interactions between the customers and business as well as provide solutions to any queries and problems faced by the customers (Taken Smith 2012). The digital media must promote and advertise the content of the company to make the customers aware of what is available and whether those would be able to fulfill their needs and requirements or not. The transactional nature of the relationship has been brought down with the involvement of social networks for enhancing awareness among customers and influences their buying behaviours too. The relationship between business and customers has been purchasing and selling (Tiago and Verssimo 2014). With the advancement in technology and communication, digital marketing has become an essential tool for many small and medium organisations to focus on changing the relationship and create loyal customers. Nowadays, the customers interact with businesses through social media and are more focused on the business by remaining a friend or follower. Thus, the business organisation named Persollo must utilise more messages that are conversational and focus more on becoming virtual friends or follow ers to the customers (Yadav, Joshi and Rahman 2015). This would also develop an off-business involvement with the customers and convert the transactions and business processes into more revenue and sales generation. The URL links are used and optimised for mobile phones and this has resulted in embedding those with the social networks, messaging services, blogs and emails, thereby managing conversations with customers and influence them to purchase (Castronovo and Huang 2012). Efficiency of the platforms As Persollo is a new company with some innovative thinking of conducting business, so the digital communications and marketing platforms have allowed the company to gain accurate results with ease within less time. This kind of marketing platform has helped the organisation to identify the exact number of people who have accessed the web site, and it can be done by using the HubSpot. The digital marketing has allowed Persollo to determine the behavioural patterns of individuals as well. It is easy to access and has been embedded into the mobile applications for allowing the customers to check the new products and services available anytime and anywhere (Hair Jr and Lukas 2014). Digital marketing by Persollo has reduced the barriers to entry and has become easy to reach a wider group of audiences along with options for easy optimisation too. Therefore, it is quite clear that the digital marketing platforms have been quite effective for Persollo to conduct business effectively. Actions undertaken for enhancing the sales Persollo has focused more on conversion rather than the leads generation to understand how much time the customers have spent on the social networking web sites and then target them with a particular content. The marketers of the company have left no stones unturned to research the market to check whether investments can bring a good rate of return or not. The organisation has doubled down its efforts on managing customers' services to enhance the brand awareness and managed its activities across various digital marketing platforms and channels with ease and effectiveness (Jrvinen et al. 2012). This has integrated the buying experiences of customers too. The online digital and mobile shopping experiences have been optimised by Persollo to make it convenient for customers to find out what they are looking for with ease. Specific recommendations for improving the digital strategy The instant checkout option of Persollo must be modified for making it convenient for individuals to sell items and their works easily on the web site. It is recommended for Persollo to gain traffic to the web sites by using social media platforms like Facebook, Twitter, Instagram, etc. and manage the acquisition of customers properly. The surveying of respondents is necessary and recommended to improve the engagement of customers and develop the brand image and identity through creation of personalised experiences The rules of scoring is recommended as well for allowing the marketing team to focus on the efforts to manage retention of customers Identification of issues and resolution strategies for resolving those Due to the sharing of information and data online, there are risks of security and disclosure of private information. There are many web sites within a very limited number of niches, and this creates complexity to emerge as a successful digital marketing platform. Search engine optimization can be useful for managing a good amount of traffic and become successful. The keywords have been less focused, which have reduced the traffic and exposure rate too. Many Ad blockers are used which have made many people miss the ads and check out what Persollo has to offer. The increased cost of ads and lack of experience within the competitive business environment are major issues too (Leeflang et al. 2014). The strategies to resolve such issues include managing good social media content for making people aware of the company and make time to reach the web site. Investments should be made on the new and effective digital marketing platforms because there is no need for running an online shop and conversations between customers and business can be done directly (Miller 2012). Conclusion The digital marketing development has helped numerous brands and businesses to utilise the technology for marketing as well as incorporate the digital platforms into the marketing plans for conducting business with much ease and effectiveness. Nowadays, with the advancement of technology and communication, digital marketing campaigns have become more common and effective as well. There are various methods and techniques of digital marketing such as search engine optimization or SEO, SEM or search engine marketing, content marketing, social media marketing and optimization, direct email marketing, display advertising, etc.. This can allow the small and medium sized businesses to ensure successful marketing of products and services and sustain in the market place. Checklist References Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), p.117. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial marketing communications.Journal of Business Industrial Marketing,30(6), pp.703-710. Knapp, M.L., Vangelisti, A.L. and Caughlin, J.P., 2014.Interpersonal communication human relationships. Pearson Higher Ed. Leeflang, P.S., Verhoef, P.C., Dahlstrm, P. and Freundt, T., 2014. Challenges and solutions for marketing in a digital era.European management journal,32(1), pp.1-12. Levy, S. and Gvili, Y., 2015. How credible is e-word of mouth across digital-marketing channels?.Journal of Advertising Research,55(1), pp.95-109. Miller, M.R., 2012.B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Rice, R.E. and Atkin, C.K. eds., 2012.Public communication campaigns. Sage. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Schegg, R. and Stangl, B., 2017. Information and Communication Technologies in Tourism 2017. Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that depends on better use of business intelligence.Journal of Research in Interactive Marketing,8(1), pp.4-17. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing,29(2), pp.86-92. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Yadav, M., Joshi, Y. and Rahman, Z., 2015. Mobile social media: The new hybrid element of digital marketing communications.Procedia-Social and Behavioral Sciences,189, pp.335-343.

Sop Ms free essay sample

Circuits that occupy greater areas can now be put into a small space few millimeters across. This has opened up a big opportunity to do things that were not possible before. I am fascinated by the advancement in the world of computers and the dramatic proliferation of tools that can be used to design circuits. Pursuing research in this area would prove to be personally and professionally fulfilling, as it fits in perfectly with my career objective. In my undergraduate studies, I have benefited from various subjects like electronic devices, communication systems, control systems, digital signal processing,microprocessor systems, digital systems, linear integrated circuits, computer architecture and microcontrollers, Introduction to VLSI design , and othersub-areas of electrical and computer engineering. The lab classes have provided me an understanding of the concepts to a certain extent. I would further like to improve and add to my knowledge. In the final year of my undergraduate study I teamed up with 2 people and devised a project based on image processing â€Å"EARLY DETECTION OF EXUDATES IN FUNDUS IMAGE OF DIABETIC RETINOPATHY† which gave me an insight to various image processing techniques. We will write a custom essay sample on Sop Ms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We implemented this as a real time project by getting eye samples from the hospitals. Diabetic Retinopathy is the cause for blindness in human beings. This project involved two steps: exudates detection and extraction. The original fundus image is subjected to contrast limited Adaptive Histogram Equalization. Then Exudates detection is done using binary imaging enhanced MDD(Minimum Distance Discriminant) classifiers and the methods are compared. We implemented the algorithm using Matlab and it was tested with Standard Diabetic Retinopathy Database (diaretdb0). Working on a challenging project like this gave me profundity in the subject. While pursuing my undergraduate studies I was a member of IETE(The institution of Electronics and Telecommunication Engineers) student’s forum. Our college selected 25 members from our college to be a part of this and I was one among them. I underwent a lot of training and implemented lot of mini projects. Here I designed a low cost fire alarm using Transistor BC177 as the fire sensor. I designed the circuit as that when there is a increase in temperature the leakage current of the transistor also increase. I was quite successful in implementing it. I also presented a paper on â€Å"MICROCONTROLLER IT’S APPLICATIONS† in my college symposium based on the concepts I learnt from this forum. In this presenatation I explained how Microcontroller is extensively used for Communication purpose and Instrumentation. I believe that one of my strength lies in the way I communicate and deal with people. This quality helped me in organizing the college symposium â€Å"SAANKETHIKA 09† which was a huge success. I actively participated in my department association â€Å"ZAVANA† where I helped in conducting a lot of seminars and debates. I feel this quality of mine will be of great use if I get selected in your esteemed university. I firmly believe that there is a lot of scope for electronics based applications in a developing nation like India. My long-term goal involves in setting up an entrepreneurial establishment at home. For this purpose, I would like to sharpen my skills in a knowledge hub like the USA. Before pursuing my MS I’m planning to undergo training in Electrical designs to further enhance my knowledge in the Electrical field. I strongly feel that this training will help me a lot if I get a chance to do MS in Elecrical Engineering. After an MS degree in Electrical Engineering, I intend to follow this with a Ph. D. As I’m interested in doing lot of research activities based on electrical circuits in the future, I feel that thorough knowledge in electrical concepts will help me in achieving my goal. My choice of your university is backed by the prestige it carries. It would also help me achieve my long-term intellectual aspirations and goals. This apostle of learning is where I aspire to be to acquire training and knowledge to fulfill my ambitions, and at the same time I am confident of contributing meaningfully to the programs offered at your institution. It is with this in mind that I am looking forward to a long and rewarding relationship with you. I hope my credentials merit consideration for admission to your MS program in Electrical engineering at your esteemed university. xxx

Municipal Office Bearers And Municipal Officials Social Policy Essays

Municipal Office Bearers And Municipal Officials Social Policy Essays Municipal Office Bearers And Municipal Officials Social Policy Essay Municipal Office Bearers And Municipal Officials Social Policy Essay Introduction Harmonizing to the Municipal Systems Act of 2000 a municipality is thought to make a batch of things which include: development and bring forthing conditions for the local community to partake in the interaction of the municipality ; lending to the capacity building of neighbouring communities to authorise them to lend in its traffics ( Department of Constitutional Development, 1998 ) ; showing its resources and fundss annually towards the formation of suited participatory fortunes and building such capacity. The intent of this act is to set up minimal criterions of ethical behavior for municipal officers and employees to assist guarantee that the concern of authorities is free from improper influence that may ensue from chances for private addition. At the same clip, it is recognized that public service can non necessitate a complete divesting of all proprietary involvement, nor enforce excessively onerous revelation demands, if local authoritiess are to pull and keep competent decision makers ( Momoniat, 2001 ) . Although the confidence of ethical behavior will go on to rest chiefly on the personal unity of the officers and employees themselves, on the committedness of elected and appointed functionaries, and on the watchfulness of their communities, the constitution of the criterions and guidelines set Forth in this act is an extra measure toward supplying the highest quality of public disposal for local authoritiess and increased assurance in public functionaries ( Gildenhuys, 2002 ) . By necessitating public one-year revelation of involvements that may act upon or be perceived to act upon the actions of public functionaries, this act is intended to ease consideration of possible jobs before they arise, to minimise indefensible intuition, and to heighten the answerability of authorities to the people. It is the purpose of this act that every governmental entity in the province non capable to the province moralss committee, the legislative moralss commission, or the commissariats of subdivision 4 of subdivision 211 of the bench jurisprudence shall be capable to the province committee on local authorities moralss, established by this act ( DBSA, 2000 ) . It is besides the purpose of this act non to replace but instead to supplement other, consistent commissariats of jurisprudence modulating moralss in local authorities, such as subdivision 107 of the civil service jurisprudence, and to consequence no alteration in the ordinance of compatibility of public office ( Atkinson, 2002 ; Bird, 2003 ) . Code of Ethics for Municipal Officers and Employees. General prohibition. A municipal officer or employee shall non utilize his or her official place or office, or take or neglect to take any action, in a mode which he or she knows or has ground to cognize may ensue in a personal fiscal benefit for any of the undermentioned individuals: the municipal officer or employee ; his or her outside employer or concern ( Rural Development Unit, 2004 ) ; a member of his or her family ; a client or client ; a comparative ; or a individual from whom the officer or employee has received election run parts of more than $ 1,000 in the sum during the past 12 months ( DBSA, 1998 ) . Recusal. A municipal officer or employee shall quickly decline himself or herself from moving on a affair before the municipality when moving on the affair, or neglecting to move on the affair, may financially profit any of the individuals listed in subdivision 1 of this subdivision ( Swilling, 1988 ) . Gifts. A municipal officer or employee shall non beg anything of value from any individual who has received or sought a fiscal benefit from the municipality, nor accept anything of value from any individual who the municipal officer or employee knows or has ground to cognize has received or sought a fiscal benefit from the municipality within the old 24 months ( Whelan, 2002 ) . Representation. A municipal officer or employee shall non stand for any other individual in any affair that individual has before the municipality nor represent any other individual in any affair against the involvements of the municipality. Appearances. A municipal officer or employee shall non look before any bureau of the municipality, except on his or her ain behalf or on behalf of the municipality ( Rural Development Unit, 2004 ) . Confidential information. Municipal officers or employees and former municipal officers and employees shall non unwrap any confidential information or utilize it to further anyone s personal involvements. Political solicitation. A municipal officer or employee shall non knowingly petition or wittingly authorise anyone else to bespeak any subsidiary of the officer or employee to take part in an election run or contribute to a political commission. Revolving door. A municipal officer or employee shall non look or pattern before the municipality, except on his or her ain behalf, or receive compensation for working on any affair before the municipality, for a period of one twelvemonth after the expiration of his or her municipal service or employment ; nevertheless, the saloon shall be lasting as to peculiar affairs on which the municipal officer or employee personally worked while in municipal service ( Gildenhuys, 2002 ) . Avoidance of struggles. Municipal officers or employees shall non knowingly get, solicit, negotiate for, or accept any involvement, employment, or other thing of value which would set them in misdemeanor of this codification of moralss ( Whelan, 2002 ) . Incentive of others. A municipal officer or employee shall non bring on or help another officer or employee of the municipality to go against any of the commissariats of this codification of moralss. Transactional revelation. Whenever a municipal officer or employee is required to decline himself or herself under this codification of moralss, he or she ( Department of Constitutional Development, 1997 ) shall quickly inform his or her superior, if any, shall quickly register with the municipal clerk a signed statement unwraping the nature and extent of the forbidden action or, if a member of a board, shall province that information upon the public record of the board, and shall instantly forbear from take parting further in the affair ( Bird, 2003 ) . A Clear and Comprehensive Code of Ethical motives The first pillar of an effectual authorities moralss jurisprudence is a codification of moralss. Simple, reasonable, straightforward and short, the codification of moralss must be apprehensible by every functionary and employee without a attorney ( Atkinson, 2002 ) . Most functionaries besides prefer bright line that is, clear cut regulations, whenever possible. The codification should put a uniform, minimal criterion applicable to every officer and employee of the authorities, from the street sweeper to the president, although certain high-ranking functionaries may hold even stricter criterions. The codification of moralss should be a comprehensive list of bash s and donts that will steer and protect authorities functionaries. Indeed, it may be said that an ethics jurisprudence is the best friend of authorities employees because it tells them what the regulations are, helps them remain out of problem and protects them against friends or supervisors or private employers who merely want a small favour ( Bahl, 2002 ) . When seeking to convert a legislative organic structure to ordain an moralss jurisprudence, this point should be stressed. Bribery Torahs and ant kickback Torahs by their very nature call into inquiry the unity of public functionaries. But moralss Torahs may be presented as supportive of public functionaries ( Whelan, 2002 ) . To maintain the codification of moralss clear to the mean ballad employee, it should non incorporate any definitions or exclusions, which should, alternatively, appear in separate subdivisions ( Rural Development Unit, 2004 ) . Indeed, definitions should be kept to a lower limit and should neer spread out the responsibilities of the public functionary as set Forth in the codification of moralss itself. The end is this: A authorities employee who reads and follows merely the codification of moralss and ignores the remainder of the moralss jurisprudence will non go against that jurisprudence ( DBSA, 1998 ) . For illustration, the undermentioned gifts proviso from New York State s moralss jurisprudence for municipal functionaries illustrates a bad moralss proviso because it is complicated and obscure: No authorities officer or employee shall. . . straight or indirectly, solicit any gift, or accept or have any gift holding a value of 75 dollars or more, whether in the signifier of money, service, loan, travel, amusement ( Swilling, 1988 ) , cordial reception, thing or promise, or in any other signifier, under fortunes in which it could moderately be inferred that the gift was intended to act upon him, or could moderately be expected to act upon him, in the public presentation of his official responsibilities or was intended as a wages for any official action on his portion. . . . ( Gildenhuys, 2002 ) . One tribunal has struck this proviso down as unconstitutionally obscure. Compare the undermentioned gift proviso: No authorities officer or employee shall beg or accept for less than just market value anything of value from anyone making concern with the authorities ( DBSA, 2000 ) . The exclusions subdivision could so allow certain sorts of gifts, such as gifts from household members, gifts of minimum value, gifts accepted on behalf of the authorities and given to the authorities, and awards and plaques worth less than a specified sum. Therefore, the authorities employee who reads and follows merely the general proviso but non the exclusions might predate accepting a allowable gift but would neer accept an impermissible gift. This is how a codification of moralss should work ( Momoniat, 2001 ) . Ethical motives codifications contain many different sorts of commissariats, but the most common, and most of import, commissariats are the undermentioned: General prohibition: on utilizing one s authorities place for private addition for oneself, one s household, one s private employer or concern, a recent private employer, a major private client or client, or a individual with whom one has a fiscal relationship ( Bahl A ; Solomon, 2000 ) . For illustration, a authorities undertaking agent may non urge that a authorities contract be awarded to her brother s company ( Pycroft, 1998 ) . This proviso is the most basic moralss limitation and is intended to forestall authorities functionaries from utilizing authorities resources for private intents. The proviso therefore helps prevent waste, inefficiency, favouritism and corruptness and helps reassure citizens that their revenue enhancement dollars ( and their functionaries ) are working merely for the public good, non for private involvements ( Bird, 2003 ) . Prohibited places or ownership involvements: in companies making concern with the authorities. For illustration, a scientist with the Department of Parks may non work for a company ( or have a company ) that does concern with that section. This proviso helps forestall divided truenesss since functionaries may otherwise experience compelled to assist a company or concern they work for or hold an involvement in. It protects functionaries against force per unit area from a private employer. Gifts: from individuals making concern with the authorities. For illustration, a Health Department functionary may non accept a gift from a non-profit-making bureau that contracts with the Health Department to run a authorities infirmary, even if the functionary has nil to make with the infirmary. This proviso is one of the most of import moralss limitations ( Bahl, 2002 ) . It protects against divided truenesss and against the public perceptual experience that an functionary who accepts such a gift is corrupt. Confidential authorities information: revealed or used for private intents while in authorities service or after go forthing authorities service ( Bahl, 2002 ) . For illustration, a Transportation Department employee who learns about a program to construct a route may non state a friend about that program so that the friend could purchase up land on which the route will be built. This proviso protects authorities secrets, trade secrets of houses that do concern with the authorities and the privateness of single citizens ( DBSA, 1998 ) . Appearances and representation: appearance before a authorities bureau for a private individual or stand foring a private individual in a authorities affair. For illustration, a attorney with the Licensing Division of the Department of Environmental Protection may non stand for a private client before the section s Enforcement Division. This proviso besides protects against divided truenesss and against abuse of one s public office ( or confidential authorities information ) for a private intent ( Bahl A ; Solomon, 2000 ) . Private compensation: receiving wage from anyone other than the authorities for making one s authorities occupation. For illustration, a authorities applied scientist who puts in long hours to finish the programs for a span may non have a salary addendum from the private contractor hired by the authorities to construct the span ( Atkinson, 2002 ) . This proviso has the same basic intent as the gifts limitation. It besides helps guarantee that the authorities knows and controls the compensation of its officers and employees ( Whelan, 2002 ) . Incentive of others: doing another authorities functionary to go against the codification of moralss. For illustration, a legislator may non state his secretary that she should accept an expensive gift from a lobbyist. This proviso helps forestall the unfairness that consequences when a public functionary who violates the moralss jurisprudence is punished while the public functionary who encouraged the misdemeanor goes unpunished ( Atkinson, 2002 ) . Superior-subordinate relationship: holding a fiscal relationship with a superior or subsidiary. For illustration, a constabulary captain may non get down a concern with one of his lieutenants or borrow money from him. This proviso non merely protects subsidiaries against fiscal force per unit area by higher-ups ( who can decline to loan money to one s foreman? ) but besides helps forestall fiscal webs that undermine the concatenation of bid or consequence in a subsidiary being forced to take an inappropriate action because of the menace of fiscal revenge by his or her superior ( Rural Development Unit, 2004 ) . Political solicitation: inquiring subsidiaries ( or private individuals one trades with in one s authorities occupation ) to do political parts or prosecute in political activity. For illustration, the caput of the Department of Finance may non direct out a memoranda to all of the employees in her section, stating them they are expected to work on the governor s reelection run. Coercing public functionaries to prosecute in political activity or do political parts undermines the independency and unity of the public service and creates the perceptual experience that authorities exists to function merely those in power ( Atkinson, 2002 ) . Two-hats : keeping a political party place and a authorities place at the same clip. For illustration, the caput of the Budget Office may non at the same time function as the chair of the local political party. This proviso addresses the same jobs as the limitations on political solicitation ( Momoniat, 2001 ) . Revolving door ( post authorities employment ) : ( 1 ) Negotiating for a occupation with a private individual or house that one is involved with in one s authorities occupation. For illustration, the director of a contract that the Department of Transportation has with a span cleaning company may non direct her sketch to the company. This proviso helps forestall divided trueness and the hazard that the authorities employee may non smartly execute his or her authorities occupation in order to obtain a new occupation with a private employer ( DBSA, 2000 ) . ( 2 ) Looking before the authorities on behalf of a new employer within a set clip ( e.g. , one twelvemonth ) after go forthing the authorities. For illustration, an applied scientist with the Department of Public Works may non run into with ( or telephone or write ) anyone in the section on behalf of his new employer for one twelvemonth after he has left authorities service ( Gildenhuys, 2002 ) . This proviso, along with the genera l prohibition and the gifts limitation, is one of the most of import commissariats of an moralss codification. It protects the authorities against former employees or their new employer receiving favored intervention, to the hurt of the populace. It besides protects against one company being preferred over another company simply because the first company hires former authorities employees and protects against the public perceptual experience of such favouritism. ( 3 ) After go forthing authorities, working for a private individual on a affair one worked on for the authorities ( lasting saloon ) ( DBSA, 2000 ) . For illustration, an urban contriver with the Department of Planning who helps measure a major proposed development may non go forth the authorities and travel to work for the developer, working on that same development. This proviso provides the same protection as the other postemployment limitations and besides helps forestall the abuse of confidential authorities informati on ( Bahl A ; Solomon, 2000 ) . Avoiding struggles of involvement: accepting an involvement, occupation or gift that would do the authorities functionary to be in misdemeanor of the codification of moralss ( Department of Constitutional Development, 1997 ) . For illustration, a authorities employee may non accept from her male parent a significant gift of stock in a company that does concern with the employee s authorities bureau. This proviso backs up the other prohibitions of the moralss codification and efforts to head off a struggle of involvement before it surfaces ( Gildenhuys, 2002 ) . Improper behavior by and large: engaging in behavior ( or holding an involvement ) that conflicts or appears to conflict with one s authorities responsibilities. For illustration, a high-ranking functionary in the Department of Education may non direct out a missive, on Education Department letterhead, to textbook companies inquiring them to donate to the political run of a friend ( Pycroft, 1998 ) . This catch-all proviso, when providentially interpreted by the moralss committee, gives the committee the authorization to stipulate behavior that is ethically improper, in add-on to the behavior covered by the other commissariats of the codification of moralss ( Bahl, 2002 ) . Normally such a proviso sets a criterion that is excessively obscure to allow the infliction of punishments, unless the criterion is defined by the moralss committee or unless the authorities functionary does something that the moralss committee has antecedently told him or her would go against this proviso ( Bi rd, 2003 ) . Restrictions on private individuals and houses: ( 1 ) Causing a authorities functionary to go against the codification of moralss. For illustration, a private company may non offer a significant gift to a authorities functionary ( even if the gift is non a payoff but simply a wages for good work ) if by accepting the gift the functionary would go against the moralss codification ( Swilling, 1988 ) . This proviso helps protect authorities employees against force per unit area by private individuals and companies and forces the populace to take some duty for the unity of public functionaries ( Momoniat, 2001 ) . ( 2 ) Looking before a authorities bureau that has an employee who besides works for the private individual or house. For illustration, if a senior contriver in the Planning Department is a spouse in a private architecture house, that house may non look before the Planning Department ( DBSA, 1998 ) . This proviso prevents both the fact and the visual aspect of favouritism bei ng shown to the outside concerns and employers of authorities functionaries ( Atkinson, 2002 ) . If, in a peculiar instance, the application of one of these commissariats does non do sense and in fact harms the authorities or the populace, so the moralss committee should hold the authorization to relinquish the prohibition in that case, if such a release would be in the best involvements of the authorities and the populace ( Pycroft, 1998 ) . Decision It is evident that the chief ethical demands of municipal office-bearers and municipal functionaries in conformity with the codification of behavior as contained in the local authorities: Municipal Systems Act Of 2000 ( act 32 of 2000 ) ; have so far non been established and considered as they should be considered in South Africa. The PSC takes a really constricted point of view on the work of the Public Service, the DPSA is merely discerning with human resource issues, even though e-government issues fall under the authorization of the Minister, and SITA does non do usual and methodical appraisals of advancement with modesty change issues.

US rising debt level and current economic problems Essay

US rising debt level and current economic problems - Essay Example According to the forecast of the organisation for economic cooperation and development (2011), the budget deficit for US is likely to increase to 10% of the GDP. This projection means that the US government must formulate ways of arresting the looming economic crises as a result of the increasing deficits. The main reason why the public debt in America would increase is the need for the government to increase job opportunities by stimulating demand (Saad 2011). When a government intends to create more jobs, it will increase the level of demand by increasing its public expenditure and reducing the level of taxation. This had made the Obama’s government increase the level of public debt. At the same time, the 2008 economic recession could also be a reason for the increased budget deficit. After a recession, the economy of a country needs to be stimulated to increase the level of demand and to create more economic activities. This made the US government increased their level of b udget deficit to increase the rate of recovery of the domestic economy (Amadeo 2011). The increased expenditure from external borrowing accompanied by a decline in the level of taxation must result in an increase in the level of public debt. If not closely monitored, the increased public expenditure will result in increasing level of inflation making prices of goods soar in the market. The increased cost in recapitalization and acquisition of financial institutions as well made the public deficit soar (Turner 2008). One of the causes of the economic recession was failure by the financial institutions to act decisively to rescue the depreciation in the economy. The failure by the credit rating agencies to give true credit risks made banks increase their mortgage loans that in the long run led to the recession. The US government as a result of this ventured into takeover of some banks which therefore meant increase in government spending making the economy experience a rising level of deficit (Saad 2011). The increases government spending accompanied by the declining tax rates was bound to increase the level of debt and this makes the projections of OCED realistic and important for government formulation. It must also be noted that the increasing deficit has made the democrats and republicans have clashes on the measures that the government should undertake to help reduce the level of deficit and the general debt level (Saad 2011). The two parties have agreed collectively on the short term measures of a cut in the government spending but have failed to agree on which areas that the governments should reduce spending. They also have different thoughts on the long term remedial. To correct the economic problems in the economy, the government can pursue a significant reduction in the deficit level. The US government through such a move would be in a position to reduce their increasing debt level and at the same time solve other economic challenges. A reduction in t he level of budget deficit can be made for various purposes; the first reason for a reduced budget deficit would be to help reduce the level of government debt (International Monetary Fund 2010). For instance, the Obama administration projects that through the reduction in the government deficit for a decade would make the government solve the high level of debt (OECD 2011). Another reason for cutting the level of government deficit would be